IT in Bloom

This article was written by Ronald James P. Panis and was published in Computerworld last October 30, 2009.

With a rosy cut flower business in the Philippines for more than 25 years now, Philippine Cut Flower Corporation (PCFC) assures that it’s not only a green thumb and a love for flowers that keep their offerings in bloom. Information technology has very much helped their company blossom–as proven primarily by its official e-commerce site, www.islandrose.net.

Specializing in Dutch and French variety flowers grown under the cool Tagaytay climate, Island Rose lets people order their high quality roses straight from the farm for delivery. Working with the best logistic companies such as LBC, DHL, and Fedex (Air 21), Island Rose also assures that its roses will arrive fresh — or, approximately 72 hours after harvest, as the website claims — to anywhere in the Philippines. Continue reading