Our Farm

Our dedication and relentless pursuit for excellence is what separates our farm from the rest. We take no short cuts to bring you the best quality flowers in the market.

Philippine Cut Flower Corporation (PCFC) currently owns and operates some of the most advance greenhouse farming facilities in the country. A computer measures internal and external weather conditions and adjusts ventilation, shading, misting, and cooling fans to give its crop the ideal growing conditions.

Water and plant food are controlled via computer so that the plants get the nutrients at exact amounts making them healthy while avoiding wastage. A post-harvest quality control and cold storage facility completes the design to assure that only the best quality products reach the market.

The use of greenhouses in local farming is a distinction earned by PCFC and is a clear innovation from traditional open-field farms common to agriculture production in the Philippines. Greenhouse technology enables PCFC to take advantage of the year round sunlight in the country without getting affected by rain, typhoons, and humidity inherent to the Philippine climate. Controlling the conditions inside the crop area ensures consistent quality and supply all year round. In addition to this, it helps eliminate common pests and diseases.

Employing the latest greenhouse automation in our farm also maximizes the talents of our employees - eliminating repetitive tasks so that people remain focused on taking care of crops.

More importantly, Island Rose maintains a first class quality control and customer relations department. You can be confident that the quality of our products and services will always come first.

For more than 25 years, the Philippine Cut Flower Corporation’s Island Rose brand name has established its reputation as a trusted source of internationally known European rose varieties. It regularly exports and continually supplies leading local retailers, event coordinators, hotels and restaurants.

Greenhouse Technology: PCFC's Leading Edge

The PCFC rose farm is strategically located in Tagaytay. In spite of our sub-tropical climate that does not provide the ideal environment for roses, the cool weather in Tagaytay has been favorable to growing roses. It is now home of the first large-scale cutflower farm specializing in roses. The farm blended well the use of imported greenhouse technology with our Filipino ingenuity. Performance has met the standards of the export market and the acceptance of a growing domestic market.


Island Rose uses the latest technology in rose cultivation.

The use of greenhouses in local rose farming was a distinction earned by PCFC and an innovation from the open-field farms that most cutflower production has been designed after. It enabled PCFC to pioneer the commercial production of European roses and introduce a variety of colors to the local market. A post-harvest facility completes the design to assure that only the best quality product reaches the market. The advantages from this technology are many:

  1. controlled temperature and humidity that prevent pests and diseases
  2. standards are followed with more consistency
  3. varieties achieve their maximum potential in terms of bud size, color and other physical attributes
  4. sizes vary from short to very long stems (reaching up to a meter in length) and production may be programmed depending on buyers' demand
  5. less thorns that makes handling easier
  6. clean petals and leaves, again for easier handling
  7. good vase life so consumers can enjoy the flowers longer
  8. reliable supply
  9. roses are available all-year-round

Island Rose is the brand that represents our success in growing European roses under local conditions.